The main purpose of a content hub is to maximize and get the full benefit out of your website and its content. You want to extent the users’ visit on your website for as long as possible which leads to a number of benefits. By optimizing the organization and structure of your curated content and relevant information around a specific topic, users can easily navigate through your content and find the information they need. That way a consistent user experience is provided which leads to extended and multi-page visits and you will achieve your target audience. Backlinks and internal links in your content hub as well as an extended visit of your website help with higher search engine rankings and an increase of organic website traffic. A content hub provides long-form content that is centered around your audiences’ problems and needs and is easily accessible and that can be spread easily. It can also transform your brand identity and lead to leadership, more engagement, traffic and strengthen your lead generation. By offering high-quality content, you can showcase your expertise and increase your authority to nurture your existing clients and attract a larger audience.