Five reasons for a content hub
I User experience
When developing an online marketing strategy, make your content hub a focal point. This will ensure a stable user experience. A content hub presents a thorough and well-organized content which helps users to navigate through your site. By providing your content through multimedia formats and intuitive, collaborative features, the content hub offers users a place of entertainment and orientation. A hierarchical and interconnected structure can lead to multi-page visits.
II SEO Benefits
A content hub offers a lot of SEO benefits:
Connecting your hub page and subpages via relevant internal links establishes semantic connections between your content. This can help strengthen the topical authority, meaning that a search engine considers your site authoritative when it comes to a specific topic.
Strategically linked pages in a hub benefit from each other’s backlinks which increase a page’s link authority, which is then partially propagated to other pages in the hub via internal links.
Content hubs increase the likelihood that visitors will consume multiple pages of content because many relevant pages are linked together which will send positive engagement signals to search engines and can help rankings.
A bundle of neatly organized resources on a topic, often wrapped in a bespoke design, increases perceived value for visitors. This often leads to more backlinks as people usually prefer to link to the best and most useful resource on a topic.
III Insights
Since there are many people using and navigating through your content hub, there are many insights and data. You can collect and evaluate valuable data to understand the needs of your target audience, their habits and the content they enjoy, and you can use this information as a basis to optimize your content marketing strategy.
IV Authority
A benefit of a content hub is to showcase your expertise in a topic. When you publish high quality content in one central location regularly, you can captivate your audience and be a thought leader while making it easy for your potential customers to trust you. Another added benefit that comes from serving as an authority is SEO success: Authority combined with quality content can contribute to higher search engine rankings.
V Lead Generation
A content hub enables you to generate more leads. By providing relevant and high-quality content, you can build an audience that trusts in your expertise. You can develop relationships with your audience and effectively and thoroughly nurture prospects into leads.